MEET JULIEN MACHURON, THE FOUNDER FIGHTING FOOD WASTE ONE UGLY FRUIT AT A TIME

We met Quasimodo during ChangeNOW 2025, where the early-stage startup caught our attention as a new French Foodtech venture to watch.

Julien Machuron, co-founder of Quasimodo, holds a Master’s degree in Marketing Strategy from Grenoble Ecole de Management. After a few unfulfilling years in traditional marketing roles, he decided it was time for something more meaningful. In late 2024, he teamed up with friends Samuel and Titouan to launch Quasimodo, a mission-driven company tackling food waste. Their approach is simple and effective: rescuing “ugly” fruits and vegetables—rejected for their appearance—and delivering them to customers across Paris.

What was your first job and what is your actual job?

First job: Marketing Assistant at Saint-Gobain

Actual job: Co-founder of Quasimodo

Do you believe entrepreneurs are born with innate qualities or made through experiences and learning?

👶🏻 Born

🏋️‍♀️ Made

In the classic debate, which came first for you: the egg or the chicken?

🍳 Egg

🐔 Chicken

In the realm of technology, which do you think will have the greatest impact on the food system in the next 10 years? 

The best tech is of course AI for a lot of ways we know, but I think we should focus on farmers and how to help them making their productions as sustainable as possible. In the end they are the ones who drive our food system.

Which skill do you believe will be more useful in the future of work?

Empathy.

Describe the most surprising culinary experience you’ve ever had

Topinambour, you should try it !

Name a professional you think we should interview

Jeannette Morath from Recircle