MEET SHARON CITTONE: RESHAPING THE GLOBAL FOOD SYSTEM

Sharon is a leading figure in the global food and agricultural innovation ecosystem, leveraging her extensive background in communications and business to drive positive change. Recognized as one of Forbes’ most influential women shaping the future of food, she has dedicated over a decade to building connections and fostering collaboration across startups, corporations, investors, policymakers, institutions, and youth.Ā 

At the heart of Sharon’s philosophy is the belief in forging connections and catalyzing collaborative efforts to drive systemic change within food systems. In 2021, she founded Edible Planet Ventures, a platform aimed at convening industry leaders to address pressing challenges in the food system. Sharon’s impact extends beyond entrepreneurship; she is actively engaged in various roles, including hosting the FoodTech Junkies Podcast and serving on the World Agriculture Forumā€™s Council and on boards such as the AgrifoodTech Italia Association and The Complementary Protein Alliance.Ā 

In academia, Sharon contributes significantly as a member of the Faculty of the European Institute for Innovation and Sustainability Master program, specializing in agrifood and sustainability. She also shares her expertise as a mentor for initiatives like Rockstart Agrifood, EIC, Open Food Chain, 4WardVC and the FoodTech Accelerator, underscoring her status as a trusted authority in the field.

Sharon also remains steadfast in her commitment to fostering opportunities for women as the Global Chair for Food Innovation for the G100, an organization promoting gender equality globally.Ā 

Recognized for her dedication to driving innovation and inclusivity within the global agrifood landscape, Sharon has received prestigious accolades and is frequently invited to speak at conferences and media outlets. Her journey is marked by innovation, leadership, and a relentless commitment to transforming the global food system for the better.

What was your first job and what is your actual job?

First job:PR and marketing for an Italian fashion house in NYC.

Actual job: CEO of Edible Planet Ventures.

Do you believe entrepreneurs are born with innate qualities or made through experiences and learning?

šŸ‘¶šŸ»Ā Born

šŸ‹ļøā€ā™€ļøĀ Made

In the classic debate, which came first for you: the egg or the chicken?

šŸ³ Egg

šŸ” Chicken

In the realm of technology, which do you think will have the greatest impact on the food system in the next 10 years?Ā 

There is no ā€œone size fits allā€ solution when it comes to technologyā€™s impact on the food system. The diversity of challenges across different regionsā€”such as climate, geography, and available resourcesā€”demands a multi-faceted approach. In the next 10 years, I believe weā€™ll see a combination of advancements working together to transform the food system. Technologies like AI, automation, and robotics will undoubtedly improve efficiency in farming, making precision agriculture more accessible and sustainable. Plant breeding to enhance nitrogen fixation will be essential for reducing dependency on synthetic fertilizers, particularly in areas with poor soil health. Precision fermentation can revolutionize not only food ingredients but also packaging, contributing to a more circular economy. Furthermore, transitioning to regenerative agriculture while incorporating digital technologies and bioreactors to diversify production will play a critical role in meeting food demands without further degrading the environment. The key is adaptabilityā€”these innovations will need to be tailored to specific local needs and conditions to have the greatest impact globally. Itā€™s exciting to imagine how all these technologies will interact and complement each other to create a more resilient, sustainable, and efficient food system!

Which skill do you believe will be more useful in the future of work?

To empower individuals to thrive in the dynamic and tech-driven future of work, I would say: Creativity will be crucial for innovation, problem-solving, and generating new ideas as technology continues to evolve and automate routine tasks. Adaptability will help individuals stay agile in rapidly changing environments, allowing them to embrace new tools, workflows, and roles as industries transform. Critical thinking will be essential for analyzing complex problems, making data-driven decisions, and evaluating the ethical implications of new technologies and solutions.

Describe the most surprising culinary experience youā€™ve ever had

The most surprising culinary experiences Iā€™ve had have always been rooted in simplicity, where the ingredients and setting elevated the entire meal. One that stands out was with a fisherman in Capri. He cut a fresh tomato, drizzled it with lemon juice, sprinkled it with saltā€”and that was it. Yet, it was one of the most delicious things Iā€™ve ever tasted. The freshness and purity of the ingredients, combined with the Mediterranean air, made the flavors sing. Similarly, on a deserted island off the coast of the DR, we built a fire, caught our own food (lobsters), and cooked it right there on the shore. No fancy techniques or complicated recipes (thank god we had brought lemons though!), just the raw connection to nature and the basic joy of preparing your meal with your hands. That simplicity, combined with the sense of adventure, made it unforgettable. Itā€™s these kinds of experiencesā€”where the surroundings and ingredients do the talkingā€”that have been the most surprisingly remarkable.

Name a professional you think we should interview

Thomas Cresswell from Melt&Marble and in France Nicolas Schweitzer from La Vie.