French Food + Tech

Impact

Anouk is a dynamic and idea-driven professional with a strong passion for combating climate change, which fuels her deep interest in the agri-food sector.

With an international background spanning six countries, she was born in France and spent six years in Italy for high school and her Bachelor’s degree. She pursued her Master’s studies across Paris, Buenos Aires, and Madrid, completed an internship in Sydney, and has been living in Lisbon for over two years in her current role.

Anouk comes from a diverse family of five: her older sister is an engineer based in Australia, while her younger brother is a comedian in Switzerland. Academically, she holds degrees from two top-tier institutions, Bocconi University (Bachelor in Economics) and ESCP Europe (Master in Management).

Her professional journey began with an internship in Strategic Marketing at Pochet, followed by a role in corporate finance at Pernod Ricard. Beyond her career, she has a unique and multifaceted background. She was on the path to becoming a professional cellist, having spent her middle school years in a specialized music program at the Conservatoire National de Paris. An avid sports enthusiast, she engages in at least one physical activity daily, ranging from padel, yoga, and cycling to surfing and swimming. Additionally, she has participated in a Paris championship for the niche card game Mus.

A true polyglot, Anouk speaks multiple languages, yet humorously claims to master none at the same time.

Laetitia has worked for over 25 years in various industries. She has been a key decision-maker in areas essential to business development, such as recruiting talent and establishing technical and commercial partnerships to drive innovative products forward. She is deeply committed to expanding her network, which she has built through her experiences, giving her strong credibility among decision-makers.

As a member of the executive committee, she notably created a Regulatory department and integrated R&D to offer client solutions and deploy new industrializable innovations.

Laetitia defines corporate and commercial strategy by developing client relationships, securing dilutive funding for the successful expansion of AuraLIP, and enriching our ecosystem.

Last year, we had the chance to experience ChangeNOW for the first time, and it proved to be the unmissable event for sustainability and impact.

In 2025, ChangeNOW returns with a unique edition as the World Expo of Solutions, taking place from April 24 to 26 at the Grand Palais in Paris. This global gathering comes at a pivotal moment for the ecological transition. A decade after the Paris Agreement, ecological and social ambitions face unprecedented challenges, with the UN reporting record temperature rises and the United States announcing its temporary withdrawal from the Agreement—developments that put collective efforts to limit global warming to 1.5°C at risk.

The second edition of the World Living Soils Forum concluded after two days of meetings and exchanges bringing together scientists, institutions, business leaders, start-ups, farmers, and executives from both the private and public sectors. Together, they shared questions, solutions, and actions related to soil regeneration, with the aim of accelerating the agricultural and winegrowing transition.